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Tidal Wave of Fixed-Rate Annuity Turnover to Hit $66B This Year - Life Annuity Specialist

January 30, 2026 Article in Life Annuity Specialist


Carriers will have to fight to keep that cash from flowing to competitors’ products in an increasingly crowded and competitive segment.


as long as rates don t cliff-dive, we should see waves of reinvestment back into fixed-rate deferred products," said long-time annuity researcher Todd Giesing...



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