2025: A record-breaking year for annuity sales via banks and BDs

March 18, 2026 Article featured in InsuranceNewsNet

In 2025, favorable economic conditions, along with aging demographics and more advisors selling annuities, led to record-breaking individual annuity sales in 2025. Banks and broker-dealers did especially well, a new survey finds.

Higher interest rates allowed insurance companies to offer attractive crediting rates on accumulation products and payout rates on guaranteed income products, a major factor in sales.

According to Saltzman Associates’ inaugural annuity market year in review, which looked at institutional distribution, nearly all product lines experienced growth, with registered index-linked annuities seeing the largest growth rate in 2025 at 17%.

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