Annuity Startups Look to Independent Agents for Market Foothold
- Saltzman Associates
- Feb 2
- 1 min read
Updated: Mar 13
February 02, 2026 Article in Life Annuity Specialist
With big incumbents dominating shelf space at banks and large financial firms, small shops are the tip of the spear for annuity upstarts to drive sales growth.
Financing requirements like ratings are usually more stringent for institutional distributors compared with other distribution channels, said Giesing,...
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